| 摘要 |
PURPOSE: An e-mail advertising method according to caller's selection is provided to allow the sender to choose and attach an advertisement, and to add the mileage points to the sender's account as the receiver checks the attached advertisement. CONSTITUTION: The method comprises of the sender logging on to an e-mail server(2), composing an e-mail, choosing an advertisement from a collection provided by an advertisement selection program, the chosen advertisement being sent to the e-mail server through the Internet with the e-mail, delivering the mail to the receiver with advertisement-viewing program(5) attached, the e-mail server recording the maximum amount of accumulative points possible for the chosen advertisement into a database(3a) by using an accumulate-point managing program(3), the advertisement-viewing program sending the verification to the e-mail server when the receiver reads the mail and views the advertisement or logs on to the advertising web-site, and the e-mail server adding the amount of accumulative points recorded in the database.
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