| 摘要 |
<p>A system for calculating an audience rating comprises a settop box (50) and a monitor (60) for providing users with programs broadcast from a broadcasting station (40), and mobile stations (10a-10c) which are accommodated in a mobile data communication network (20) and in which mobile station IDs (identification information) for specifying users. The mobile stations (10a-10c) transmit a control signal containing the mobile station ID of the settop box (50) to the settop box (50). The settop box (50) holds the mobile station IDs and viewing record and transmits them to an audience rate calculation server (70). The audience rate calculation server (70) generates audience rate data by attribute of the users from the received mobile station IDs and viewing record.</p> |
