摘要 |
A personalized shopping channel is made available via an interactive video casting system. The personalized shopping channel can provide links or access to shopping sites based on user preferences. For example, user profile information is correlated with merchant (122) data or product data to select merchants (122) or products that are relevant to the user. This allows the personalized shopping channel to conveniently provide the user with access to these types of mechants (122), while filtering out less relevant merchants (122). |