摘要 |
A shelf edge display fitting (10) comprises an elongate support member (12) adapted to carry one or more products (36) to be displayed, and a frame (14) means (16) to attach the shelf edge display fitting (10) to a shelf edge (18), which shelf edge comprises an upper (22) and a lower section (24), the means (16) is formed integrally with the shelf edge display fitting and comprises upper and lower channel (26 and 28) adapted to engage opposing upper and lower sections (22 and 24) of the shelf edge (18). Channel (28) is divided along its length by wall (30) to form two parallel channels (32 and 34). Displayed product (36) is hung on the member (120) by means of a slot (38) in the product packaging (40). The channels (26, 32 and 34) are so formed as to be capable of hooking part of an appropriate section (22, 24) of shelf edge (18) between the side walls (42) of the channels thereby having the effect of gripping the shelf edge (18) and holding the shelf edge display fitting (10) firmly in place. |