| 摘要 |
PURPOSE: A field testing method through the Internet is provided to allow a consumer to purchase a product based on information of high credibility and a provider to establish a marketing strategy based on the opinion of the consumer by providing the consumer with a product for field testing and the field testing result. CONSTITUTION: A field testing system includes a web server(20) connected with the Internet(10) or an intranet. The web server(20) is comprised of a server program(22), various web pages(24), and a database(26). The server program(22) is installed in the web server(20) and is executed so that an Internet user retrieves information in the form of a URL(Universal Resource Locator). The server program(22) receives an HTTP(HyperText Transfer Protocol) request for connecting to the web page(24) of the web server(20) and provides the Internet user with the web page(24). The database(26) is composed of a member database(26a), a producer database(26b), a product information database(26c), a first question database(26d), a second question database(26e), a statistics database(26f), and a panel group database(26g). The server program(22) of the web server(20) is connected with a statistics program(28), a level table program(30), and a panel group program(32). The field test system includes a manager computer(40) operated by an operator, a provider computer(50) operated by a provider, and a client(60). The manager computer(40), the provider computer(50), and the client(60) are connected with the web server(20) through the Internet or the intranet.
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