| 摘要 |
A system, method and medium are disclosed for crating and utilizing a virtual representation of a real user, for example a person or business entity, to facilitate consumer-to-business and business-to-business transactions on networks and other electronic media such as interactive digital television, personal digital assistants, and mobile phones. The system may be broken down conveniently into seven layers, with each later performing a group of functions within the system. A first layer assures the integrity and security of the consumer to business to business (C2B<2>) system of the present invention and the interface between the C2B<2> system and individual users. A second layer identifies and supports user requirements at a given time, and provides status information. A third layer acquires, stores and processes user attributes in order to form and nurture the user's virtual representation. A fourth layer defines and obtains from a user the data and information necessary to service his or her requirements and secures and filters responses from suppliers to meet those requirements. A fifth layer completes and stores commercial transactions and supports a full range of commercial processes. A sixth layer carries out aggregation and presentation of statistical data gathered anonymously from the attributes of a large number of users, and the dissemination of consumer demand data down the supply chain. A seventh layer supports location-specific services and responses to user requirements and preferences. Full integration of all seven layers into a cohesive whole results in a novel, integrated C2B<2> system. |
