SYSTEM AND METHOD FOR AIDING COMMODITY SALES

摘要

PROBLEM TO BE SOLVED: To appropriately narrow down objective persons to whom the sale promotion mail of a specific commodity is transmitted. SOLUTION: The customer database 32 stores a plurality of interval effect attribute information. The plurality of interval effect attribute information includes different influential factors to the purchase interval of a specific commodity by the customer. The specific commodity is, for example, a car. A criterion storage unit 34 stores the purchase interval criteria for obtaining the purchase interval of the predetermined commodity using the influential factors of the plurality of interval effect attribute information in a composite manner. A purchase interval deciding unit 22 obtains the purchase interval from the plurality of interval effect attribute information according to the purchase interval criteria. An objective person extraction unit 24 extracts the possible customers for purchasing the specific commodity as the objective persons to whom the mail is transmitted. A mail transmission unit 28 transmits the sale promotion mail to the objective persons.