发明名称 |
Distributed personalized advertisement system and method |
摘要 |
A system and method is disclosed for producing an advertisement that is personalized to a particular user for a current transaction and is presented to such user at the point of sale or transaction terminal. The transaction terminal produces current transaction data that includes customer identity, and goods/services being purchased and their prices. the current transaction data is sent to an advertisement server via a network such as the Internet. The advertisement server uses a user database, a goods database and an advertisement database to locate an existing advertisement or create a new advertisement that is personalized to the particular user. The personalized advertisement is sent to the transaction terminal for presentation to the user by displaying or printing on a sales receipt.
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申请公布号 |
US6334109(B1) |
申请公布日期 |
2001.12.25 |
申请号 |
US19980183402 |
申请日期 |
1998.10.30 |
申请人 |
INTERNATIONAL BUSINESS MACHINES CORPORATION |
发明人 |
KANEVSKY DIMITRI;ZLATSIN ALEXANDER |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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