| 摘要 |
PROBLEM TO BE SOLVED: To provide a merchandise indication body which is placed in proximity to the merchandise arrayed on a merchandise showcase, hardly requires a floor space in the longitudinal direction of the case, is capable of making the meticulous announcement of a plurality of the objective merchandise from the lateral direction of the merchandise, provides a high appealing effect and is cost effective and further the merchandise indication body which can be an effective POP(point-of-purchase) advertisement display. SOLUTION: The lower side of a partition plate 1 consisting of a rigid sheet used by being perpendicularly erected at the showcase for the merchandise is successively joined with a bottom plate 2 bendable approximately 90 deg. to both sides across a ruled line A. The one lateral side of this partition plate 1 is extended with an indication part 3 which projects more to the outer side than the bottom plate 2. A transparent sheet having a shape retaining property is used for the rigid sheet. A pocket 4 adapted to allow housing of a printing card 7 is formed in the indication part 3.
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