| 摘要 |
A point-of-sale advertisement system comprises a host computer having a store/lane database, an add database, group data, playlists and a playlist builder. The playlist builder comprises playlists on a lane-by-lane basis. The playlists are downloaded to a store controller running a playlist reader. The store controller communicates with a terminal application running at a point-of-sale location to control a display and other hardware at the point-of-sale location. A customer card reading unit reads data from a customer card, if available, and a scanning unit scans to identify the products being purchased. The terminal application communicates with the store controller where the playlist reader informs the terminal application what advertisements to display. The choice of advertisements to display may be based on a customer profile if a customer uses a customer card, or the items purchased at the time by the customer, or the date and time. If the customer does not have a customer card, the advertisement system displays an advertisement based on the first item purchased that has a corresponding advertisement in the database. If no items are purchased that have corresponding advertisements in the database, then the advertisement system displays an advertisement based on the date and time of the purchase.
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