| 摘要 |
This invention relates to a system and a method for bi-directional advertisement, which allow a user to surely recognize advertisements provided from a server using a data terminal device connected to a communication network, a telephone connected to a public switched telephone network (PSTN) or a bi-directional television connected to a bi-directional network. Also, this invention provides a method comprising the steps of: connecting to a bi-directional advertisement server through an Internet connection; authorizing use of a bi-directional advertisement site from a server if a user inputs the user's personal information; providing bi-directional ads to the authorized user; receiving ad keyword, which consists of voice or character selected and transmitted by the user, into the server; recognizing the ad keyword as a voice type if the ad keyword provided to the server is in the form of voice; comparatively operating the recognized ad keyword with voice parameter extracted from a voice parameter database; comparatively operating the ad keyword with ad parameter of an ad database if the ad keyword provided to the server is in the form of character; notifying the comparatively operated result to the user through a data terminal device; and providing the user with various benefits according to the comparatively operated result. |
