发明名称 Systems, methods and computer program products for facilitating display of content within application programs executing on electronic devices
摘要 <p>An application program interface (API) is operably associated with application programs executing on an electronic device and enables the application programs to retrieve, store, and display content. The API enables application programs to communicate with other application programs and to send/retrieve content to/from other application programs. In addition, the API is configured to perform various event accounting functions. A gateway communicates with an electronic device application program via the API and is configured to retrieve content from a content server in response to receiving requests from the application programs. The gateway is configured to serve content retrieved from the content server to the electronic device, as well as to other servers and/or devices. Methods, apparatus, and computer program products are provided for dynamically selecting advertisements for use within user-requested content wherein the advertisements are stored locally within a user client device.</p>
申请公布号 AU6333601(A) 申请公布日期 2001.12.11
申请号 AU20010063336 申请日期 2001.05.21
申请人 WINDWIRE, INC.;XIAOHU GUAN;STEVE COX;DAVID SPITZ;MATTHEW SQUIRE;JAY THRASH;TOM GORDON;DANA BORGER 发明人 STEVE COX;DAVID SPITZ;MATTHEW SQUIRE;JAY THRASH;TOM GORDON;DANA BORGER
分类号 G06Q30/00;H04L29/06;H04L29/08 主分类号 G06Q30/00
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