| 摘要 |
PROBLEM TO BE SOLVED: To provide an operating system for compound electronic mall for making electronic malls differentiated and applying incentives to increase the frequency of access to electronic malls or commercial transactions to a user. SOLUTION: The system for operating a compound electronic mall 10, constituted by collecting plural electronic malls 2, 4 and 6 are mutually ranked, while respectively having plural virtual stores 2a, 2b, 4a, 4b, 6a, 6b, 6c, 6d and 6e, and this system is provided with advertising means 2x, 4x and 6x to become entry pages for correspondent electronic malls for inserting advertisements 12, 14 and 16 concerning the virtual stores belonging to the relevant electronic malls. When any one of the advertisements 12, 14 and 16 is selected, rewards 60 and 62 are applied to members 40 and 42 corresponding to the rank of the electronic mall, to which the relevant store belongs, and in the commercial transaction inside the electronic malls 2, 4 and 6, the use of the rewards 60 and 62 is allowed. |
