DEVICE, SYSTEM AND METHOD FOR ACQUIRING CUSTOMER AND INFORMATION RECORDING MEDIUM HAVING CUSTOMER ACQUISITION PROGRAM RECORDED THEREON

摘要

PROBLEM TO BE SOLVED: To convert expected customers to customers, to convert existing customers to fixed customers and to lead the expected customers to existing customers, fixed customers and adherent customers. SOLUTION: The customer acquiring device is provided with: an expected customer data base for inputting the information of expected customers C1; an in existing customer data base for inputting the information of customers (existing customers C2) having purchased commodities once or more or having received service once or more, an existing customer converting program to be a following method program for converting the expected customers C1 to existing customers C2 by utilizing the information stored in the expected customer data base; a fixed customer data base holding the information of customers (fixed customers C3) having purchased commodities a plurality of times or having received service a plurality of times out of existing customers C2 and satisfying a prescribed conditions desirable for a store; a fixed customer shifting program to be a following method program for converting existing customers C2 to fixed customers C3 by utilizing the information stored in the existing customer data base, and an adherent customer data base for inputting the information of customers (adherent customers C4) satisfying the prescribed condition out of fixed customers C3 and having a strong sense of attachment or trust in a commodity seller or a service provider.