| 摘要 |
<p>A broadcast receiver (7) receives a program content and an advertisement content and variably sets the advertisement providing form in which the advertisement content is provided in accordance with the selection by the viewer. The advertisement providing form is preferably the amount of advertisements to be provided. According to the provided amount of advertisements, a viewing charge as a counter value of the viewing is set. According to the preset amount of advertisements, the program content along with the advertisement content is provided to the viewer, and the viewer is demanded for the viewing charge corresponding to the advertisement providing form. The viewer can select the amount of advertisements to be provided, and can thereby change the viewing charge. The advertisement providing form can be an advertisement display form or an advertisement arrangement form. The advertisement arrangement form includes designation of the position and time of an advertisement.</p> |
