| 摘要 |
<p>A novel Internet advertising and information delivery system (115) is disclosed comprising a novel cursor (130), wherein the cursor comprises two components: the traditional pointer component (135), and a small window component (140) adjacent to the pointer component of the cursor. Advertising and/or other information is displayed in the window component. The user's attention is constantly directed to this displayed advertisement and/or other information since it is part of the cursor. Another form of the novel Internet advertising and information delivery system takes advantage of the fact that most users access the Internet by telephone, using a local dial-up access number. Through the use of Caller ID, lease line codes or other fixed circuit identification, the ISP may identify the likely physical location of the user. Localized advertising and/or other information can then be closely targeted to a user. This targeted advertising and/or other information can be delivered to the user through conventional banner advertising, or more preferably, through the novel cursor described.</p> |
