METHOD OF CONSUMER PRODUCT PROMOTION OVER THE INTERNET USING UNIQUE PRODUCT PACKAGE NUMBERS

摘要

A method for consumer product promotion through the Internet. A consumer purchases a package containing a consumer product identified by a universal product code and having a package identification number unique to the package (301). The consumer can access to a Web site to play an Internet game offered therein upon presentation of the package identification number to the Web site (311) if the package identification number satisfies the following two conditions: the format of the package identification number matches a predetermined format (315), and the package identification number has not been presented yet (321).