CHIP CARD ADVERTISING METHOD AND SYSTEM

摘要

A method and system for providing advertisement information (100) on chip cards, and for the distribution of the resulting revenues. It also includes tracking and storing of integrated relational information (153) regarding advertisement information, products, and customer's buying habits with respect to those products. At the time a customer uses a chip card to purchase an item, particular advertisement information is stored (106) onto the card based on information characterizing the customer (user). The chip card may or may not incorporate an electronic display for showing the advertisement directly on the card. Credit transactional fees are adjusted based on advertising download rates and other parameters.