| 摘要 |
A search engine provides greater opportunities for advertisers to increase exposure to relevant consumer bases. One aspect of the invention is to provide a barter-per-placement system in which the advertiser offers a quantity of goods and/or services in exchange for placing advertising in pop-up windows and banner advertisements. Bids for placement in either search results, banner advertisements or pop-up windows can be based on a weighted average value of click throughs. Advertisers bid on a per click basis and then are placed according to the value of bid per click times number of click throughs. |
