| 摘要 |
PURPOSE: A method and system for evaluating participation rate of user through random reaction measurement structure is provided for a new advertisement technique for implementing the product purchase of a consumer by maximally increasing the usefulness of advertisement and the concentration rate of an advertisement participant. CONSTITUTION: A main computer closely divides the information of members who access an advertisement server and makes a DB by using the information. That is why an advertiser can put a target advertisement and tailor-made advertisement on the internet. For example, the advertiser sets the desired advertisement broadcasting time by utilizing the DB accumulated by connector's sex, age, area, job, and income per time. Also, the advertiser can reduce unnecessary advertisement cost by paying the advertisement cost as many as the number of connectors while the advertisement is broadcasted. An advertisement income is saved as the regular rate and displayed on an advertisement window of the user. The concentration rate of the advertisement is increased by sharing the advertisement income to random users at random time. Also, the user can easily purchase a desired product on the network while doing another work.
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