| 摘要 |
PURPOSE: A transparent Internet cyber mall system is provided to reduce the process of distribution by transparently specifying margins, discount rates, prices, and so on for manufacturers or distributors on a web site. CONSTITUTION: In an Internet cyber mall transparent system, manufacturers or distributors transparently specify distribution margins, discount rates, prices, and so on a web site that provides a cyber mall. At this moment, the manufacturers or distributors do not directly post distribution margins, discount rates, prices and so on. A cyber mall provider transparently specifies the contents finally determined by them. Accordingly, as consumers can select the goods of a company having few distribution stages, the reduction of distribution process can be achieved due to the price competition between manufacturers or distributors.
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