| 摘要 |
PURPOSE: An internet advertising method for discriminatively providing an advertising message and an incentive by user information is provided to offer many incentives to user having an actual buying desire. CONSTITUTION: An advertiser sets an advertising target(100). A target group is classified by an attribute(101). An advertising message graded in accordance with the classified target group, an incentive kind, and a rate are decided and stored in a database(102). A user visits a web site of an advertisement medium company server and requests a banner advertisement to an operator server(103). If a banner advertisement is requested, the operator server judges whether a user is a member or not by a cookie(105). If a user is not a member, the advertisement is displayed in a web site by transmitting a general banner advertisement of the advertiser to the advertisement medium company server(154). If a user is a member, a discriminative advertisement is displayed in the web site by transmitting a banner advertisement made by combining an advertisement message to be transmitted by the advertiser with an incentive kind and rate in accordance with a user's attribute being classified in advance to the advertisement medium company server(106).
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