发明名称 |
MARKETING SELECTION OPTIMIZATION PROCESS |
摘要 |
<p>A market selection optimization method comprising the steps of assigning product offers to consumers in the presence of multiple constraints, such that each consumer is assigned at least one product offer; determining a difference in expected profitability associated with the assigned product offer and a different product offer for each consumer; sorting the consumers according to the respective difference in expected profitabilities associated with the product offers; and reassigning the product offers to the sorted consumers in accordance with the respective difference in expected profitabilites. The result of this process is a selection of marketing offers that optimizes expected revenues.</p> |
申请公布号 |
WO0177970(A2) |
申请公布日期 |
2001.10.18 |
申请号 |
WO2001US11888 |
申请日期 |
2001.04.11 |
申请人 |
HNC SOFTWARE;LIN, YINGHUA;COGGESHALL, STEPHEN |
发明人 |
LIN, YINGHUA;COGGESHALL, STEPHEN |
分类号 |
G06Q10/06;G06Q10/08;G06Q30/02;G06Q30/06;G06Q40/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q10/06 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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