Persona data structure and system for managing and distributing privacy-controlled data

摘要

A persona data structure for identifying an entity in a network environment. The persona includes a plurality of attributes (301-303). A manager designation is associated with each attribute (301-303), the manager designation identifying an entity that is enabled to set permissions for the attributes (301-303). A permission vector is designated for each attribute (301-303), where the permission vector indicates opt-control preferences set by the attribute's associated manager. Subsequent distribution of the persona is controlled by the opt-control preferences and manager designations.