BROADCASTING SYSTEM AND ITS ADVERTISING METHOD

摘要

PROBLEM TO BE SOLVED: To provide interactive advertising information at a low cost. SOLUTION: A television broadcasting receiver 32 is provided with a browser means 54 for reproducing display data encoded by hyper text mark up language, a means 51 for storing at least one piece of advertising information consisting of the encoded display data and the Internet access means 56. A broadcasting station 31 transmits an advertising scenario header for instructing how to reproduce what kind of advertising information before or in the middle of transmitting contents. The television broadcasting receiver reproduces advertising information stored in the storing means by the browser means in the middle of receiving and reproducing the contents in accordance with the contents of the advertising scenario header received from the broadcasting station, access the display data on the Internet 57 by the Internet access means and reproduces it as the advertising information by the browser means.