INTERNET TV AND ADVERTISEMENT METHOD USING INTERNET TV

摘要

PROBLEM TO BE SOLVED: To provide an advertisement method incorporating the merits of both Internet and TV broadcasting capable of expecting the maximum sales promotion effect. SOLUTION: By using this Internet TV 10 provided with an Internet connecting function and an image recording function, Internet contents and TV commercial broadcasting are combined and displayed on a TV screen 105. An advertiser 13 is provided with new advertisement medium and sales promotion tool, and also an opportunity for mediating prospective customers to a company expecting of commercial transactions is provided. The advertisement medium provided with the merits of both of the TV commercial broadcasting which is not interactive though provided with strong appeal to viewers and Internet advertisements with limited expressions though being interactive is realized on the TV screen without modifying the broadcasting infrastructure or the like. The advertiser 13 obtains information relating to the viewers by using the advertisement medium and effective sales promotion activities are realized by TV advertisement program optimum for the respective viewers by the TV commercial broadcasting on behalf of the company or the like.