| 摘要 |
<p>An advertising campaign includes e-mail distribution of rich media advertisements, and general public accessibility of the advertisements through a web site using a classification scheme. The advertisements are preferably non-static in that they include at least some sort of animation, audio, or video clip, and are either B2C or B2C focused. The e-mail distribution is preferably conducted on a virtual prospecting basis. Preferred classification schemes use products being advertised, relevant dates, targeted populations, or some combination of these. The web site is preferably served by a searching service, such as a search engine, with advertisements being accessed directly using their own URL addresses. The advertisements may be funded by a single advertiser, or more than one advertiser, and at least some of the advertisements may include cross-branding for multiple advertisers.</p> |
