| 摘要 |
<p>PURPOSE: An electronic information content distribution processing system is provided to distribute electronic information contents containing advertisement to a user, and to process advertisement information at the user side. CONSTITUTION: An electronic information content distribution comprises an information distribution apparatus(19) for distributing advertisement information(D2) to a user, and a plurality of information processing apparatus(8) for receiving and storing electronic information contents(D0) distributed from the information distribution apparatus, reading out the electronic information contents according to the user operation, and processing the electronic information contents, thereby outputting the advertisement video image and audio thereof. With the configuration, after receipt of advertisement information, the user can see and hear an advertisement video image or audio freely processed with respect to an advertisement by the information processing apparatus in not-real time (asynchronously) like playing a game. There can be constructed an electronic advertisement medium which reverses a concept of an advertisement of big four mass media, the advertisement having been supplied one-sidedly conventionally, and which performs an advertisement interactively.</p> |
