SYSTEM AND METHOD FOR EVALUATING BRAND VALUE, USING ON-LINE STOCK TRANSACTION TECHNIQUE

摘要

PROBLEM TO BE SOLVED: To provide brand value evaluation system and method which use a stock transaction technique applied between many clients and a server connected through a communication network, i.e., the Internet. SOLUTION: The stock values of all brands are determined in the same stock transaction situation by using the stock transaction technique, and the clients participate in a brand stock transaction process in which brand values and the degree of recognition are evaluated on the basis of the determined brand stock values. This system consists of the communication network, the clients doing business of a brand stock through the communication network and the server evaluating the brand value according to the stock value of each brand formed by individually doing business of a stock related to each brand in the process of stock transaction.