MARKETING CHANNEL USING PROFILE SELLING

摘要

A system for providing information and services to remote user terminals upon request therefrom includes a provider node in communication with the remote user terminals and in communication with other nodes including advertisers. Advertisers initiate transmission of advertising messages for display on the remote user terminals. The provider node maintains profile information specifying each user's interests and needs. Under control of the profile information, each advertising message is selectively sent to users whose interests and needs are in accordance with the contents of the advertising message.