| 摘要 |
A system and method for using a mailing label to be applied to magazines, newspapers, circulars or other mass mailing items, which has a subscriber's name and address, which label bears a corporate logo or other advertising, marketing or promotional information for a product. The label can be removed from the mailed item and applied to a coupon for retail redemption or to a return mailer, so that the subscriber information can be extracted from the coupon or return mailer, and used to generate a database of computer records forming a mailing list of desirable, motivated customers for the product promoted on the label.
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