| 摘要 |
PROBLEM TO BE SOLVED: To provide a device for dynamically adjusting the scroll speed of information on various television programs, that television viewers can use and to provide a program product, and to provide a method therefor. SOLUTION: Scroll speed can be changed for reinforcing specified program information with respect to other program information, by making scroll slow for an important program information so as to be easily viewed or making scroll fast for not so important program information so as to be difficult to view. Dynamic scroll speed adjustment can be used for conditions, where it is combined with a noninteractive electronic program list, an interactive electronic program guide and an electronic overlay. Then, dynamic scroll seed adjustment can be performed, base on the various characteristics of the television program, associated with the access frequency of the various television programs, the sponsor of the specified television program and the program information to be displayed, etc. |
