摘要 |
A method and architecture for rewarding a merchant that operates a server on a computer network, and in particular on the Internet, when a consumer accesses the server and later access a server of a paying merchant, i.e. a merchant who has agreed to provide a reward to one or more of the merchants the consumer accessed on the way, in tracing a course through the network, to accessing the paying merchant. The invention involves having a service operate servers, on the computer network, that automatically distribute any reward provided by a paying merchant. The method is not intended to reward all merchants visited by a consumer on the way to a paying merchant; it distributes rewards only approximately, trading off accuracy for a lower burden of computation.
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