| 摘要 |
PURPOSE: A broadcast type advertisement service method is provided to enable an advertisement service company to receive an order of an advertisement service from an advertiser, to select web sites appropriate for a target marketing, to transmit the advertisement data to corresponding web sites, and to offer the advertisement data on a banner or an independent window of the web sites so that it can enhance an advertisement effect. CONSTITUTION: The method comprises the steps of an advertiser or an advertisement agency transmitting advertisement data to a server of an advertisement business company, the advertisement business company selecting target web sites for running the advertisement in, the advertisement business company transmitting an advertisement cost and an estimated analysis to the advertiser or the advertisement agency, the advertisement business company making a contract with the advertiser or the agency, the advertisement business company server transmitting the advertisement data and schedule to each target web site, the target web site updating the advertisement schedule and storing the transmitted advertisement data, the target web site broadcasting the stored advertisement data, the web site transmitting a page view, an impression, a click through or the number of access in a time span to the advertisement business company, the advertisement business company analyzing an advertisement effect and transmitting the analysis result to the advertiser or the agency.
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