ADVERTISMENT MONITORING AND FEEDBACK SYSTEM

摘要

An advertising monitoring and feedback system (100) is presented in which subscriber selections including channel changes are monitored, and in which information regarding an advertisement is extracted from text related to the advertisement. The text related to the advertisement is in the form of closed-caption text, data transmitted with the advertisement, or other associated text. A record of the effectiveness of the advertisement is created in which measurements of the percentage of the advertisement which was viewed are stored. Such records are then fed back to a subscriber characterization system (104), thereby the subscriber characterization system (104) generates subscriber profiles (106) that incorporate advertising related information. Prior to generating subscriber profiles (106), the subscriber characterization system (104) also evaluates the subscriber selection data to eliminate data associated with irrelevant activities, such as channel surfing, channel jumping, or extended periods of inactivity.