| 摘要 |
<p>In a method of advertising through a computer network (9), especially but not exclusively the Internet, an advertisement (12) is generated by a host site (10), associated with a hyperlink (13) to a guest site (20), and is sent to a visitor (1) of the host site (10). The advertisement (12), which may comprise images and/or standard text, comprises personal information of the visitor (1). The advertisement (12) is present in an advertisement database (15) of the host site, in a general form comprising fill-in fields, such that the host site knows where to put personalised text. For each visitor (1), the personalised text to be filled in in the fill-in fields is present in a visitor data base (14) of the host site. When generating the advertisement, the host site combines the general form of the advertisement as present in the advertisement database with the visitor data as present in the visitor database. Thus, the personal information is known to the host site only, not to the guest site.</p> |
