SYSTEM AND METHOD FOR CONSTRUCTING CUSTOMER RELATIONSHIP MANAGEMENT MARKETING SOLUTION BASED ON THE INTERNET

摘要

PURPOSE: A system and method for constructing a customer relationship management marketing solution based on the Internet is provided to apply a solution to an on-line marketing by developing the solution which efficiently supports a customer relationship management marketing. CONSTITUTION: A storage unit stores information related to members obtained through a communication network. An ETT(Extraction/Transformation/Transmission) system(200) analyzes data stored in the storage unit and applies the data to a statistical prediction analysis. A related database(220) stores data integrated through the ETT system(200). A Mining system(240) performs the statistical prediction analysis. A multiple dimensional database(260) converts and stores the analyzed result. An information analysis system(280) generates information analysis contents for which a user makes a request. An output unit outputs contents analyzed through the information analysis system.