发明名称 Information storage and delivery over a computer network using centralized intelligence to monitor and control the information being delivered
摘要 A system for storing information on a computer network and allowing the information to be accessed by terminals connected to the computer network, either directly, or through an intermediary device such as a local or proxy server, includes computer or web sites which store pages requested by terminals for display on the terminals. The pages may include references to banners to be displayed in conjunction with the web pages on the terminal. The terminal initiates access or connection to a desired computer or web site to access a desired page. After the desired page is downloaded, transmitted, or served to the terminal from the computer or web site, the terminal initiates and sends an initial banner request signal to an information server. The information server returns a redirect signal to the terminal telling the terminal the location of the desired banner on the computer network, which may be the information server, the computer site, or some other information server, computer site, or location accessible via the computer network. The terminal then initiates a second banner request signal to the location of the desired banner and the banner is served to the terminal for display on the terminal, unless the requested banner has previously been stored or cached in the terminal's memory or in the memory of a local or proxy server connected to the terminal, in which case the second banner request signal is not sent across the computer network and the banner is loaded directly from the terminal's memory or served to the terminal from the proxy server.
申请公布号 US6286045(B1) 申请公布日期 2001.09.04
申请号 US19970858650 申请日期 1997.05.19
申请人 MATCHLOGIC, INC. 发明人 GRIFFITHS MICHAEL JOHN;MCELHINEY JAMES DAVID
分类号 G06Q30/00;H04L29/06;H04L29/08;H04L29/12;(IPC1-7):G06F13/00 主分类号 G06Q30/00
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