发明名称 |
DELIVERING NON-DEFAULT ITEMS IN ASSOCIATION WITH SEARCH RESULTS |
摘要 |
<p>Techniques are provided for delivering search results pages to the users of a search engine, where one or more search result listings on the search results pages include items that are not included by default. The non-default items may take many forms, including but not limited to images, banners, controls, animations, and even Java applets. The non-default items may be designed to entice the search engine users to select the search result listing with which they are associated over possibly higher-ranked search result listings that contain only default items.</p> |
申请公布号 |
WO0163484(A2) |
申请公布日期 |
2001.08.30 |
申请号 |
WO2001US05656 |
申请日期 |
2001.02.22 |
申请人 |
INKTOMI CORPORATION |
发明人 |
LITTLEFIELD, ANDREW;HALL, MATTHEW, CHARLES, GROGAN;PALMER, MICHAEL, E.;TOMAN, TROY, RICHARDSON |
分类号 |
G06F17/30;G06Q30/02;(IPC1-7):G06F17/30;G06F17/60 |
主分类号 |
G06F17/30 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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