DYNAMIC TARGETING WITH EXPERIMENTATION OVER A NETWORK

摘要

A method, apparatus, system, means and computer program are provided for targeting the transfer of information such as advertising over a network such as the World Wide Web that can select the information to be presented based on the characteristics of a site or group of sites and the observed behavior of individuals or groups of individuals who visit that site or sites, instead of the preferences of an individual. The selected information can also be able to change automatically to account for changing behavioral trends observed for a group of the visitors of that site rapidly over time and for targeting advertising to users without having human bias in the targeting, therefore allowing effective advertising to be presented to sites even if the relationship between the advertising and the content of the sites is not clear.