| 摘要 |
Web pages have banner advertisements included therein that are configured to provide a user with substantially more than merely a connection to a particular web address. A remote server has a search engine capability. A user selects a page of information from an information service provider and the service provider provides said selected page of information with an embedded invitation to seek new information of a particular information type. On detecting that a user has expressed an interest in the new information, the user-computer contacts the remote server to provide further information in the form of a search query. The remote server performs a searching operation to identify locations of web pages that may be of interest. The server returns these details to the requesting user. The search terms are specified in the banner advertisement, the nature of the returned results will change over time as new relevant web pages become available and old web pages are removed. |
