| 摘要 |
PROBLEM TO BE SOLVED: To provide a sponsor advertisement individual distributing method which inserts advertisements meeting demands of individual viewers into a broadcast program and distributing them from a broadcasting station and a communication network system using the method. SOLUTION: A viewer is made to select and set the kind of a sponsor advertisement to be inserted into a program provided by the broadcasting station on a communication terminal device side in advance and after the viewer registers the selection setting, sponsor advertisements of the kind that the viewer selected are automatically selected and distributed together with programs provided by the broadcasting station for the viewer.
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