| 摘要 |
The disclosed system and method for electronic incentive and promotion management uses clippable incentive items in both online and offline environments. The clippable incentive items can be collected by consumers and electronically saved. This ability to clip incentives works to separate the promotion/advertisement/incentive from the medium in which it is transferred to consumers, thus allowing consumers to obtain the benefit of the promotion through whichever mechanisms are most convenient. Once a consumer has saved a clippable item to his account, he can then at a later time redeem it (if it is a coupon-type item), visit any e-commerce web sites associated with the clipped item, print the clipped item and bring it to a brick and mortar store, send the clipped item to another consumer, or trade, autoswap or sell the clipped item to another consumer. Additionally, the online environment also provides real time advertising campaign data and management features as disclosed to provide unique benefits to advertisers.
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