| 摘要 |
<p>Techniques for providing purchase information to a user such that the purchase information is personalized for the user, and at the same time allows vendors to affect the purchasing behavior of the user (see fig.3). In response to a user request (54) to purchase an item, the present invention determines presentation list information (64) and additional information associated with the presentation list (66) to be provided to the user. The presentation list information and the additional information is configured based on user preferences information and vendor preferences information accessible to the present invention.</p> |
