| 摘要 |
This invention relates to distributing greeting cards. This invention also relates to disseminating advertising and promoting a company using greeting cards. The method comprises obtaining a sponsor. The sponsor would typically pay an amount to cover some or all of the co st associated with the production, distribution, and display of a greeting card . In exchange for the sponsorship, a sponsor message selected by the spons or is placed on the greeting card, or alternatively, on a display stand for the greeting cards, or both. The sponsor message can include an advertisement, a company name of the sponsor, its trademarks, or a corporate image to be conveyed, or combinations of these. The greeting cards are then displayed on a stand, and usually in a manner and location that allows many people to view and browse the selection of greeting cards on display. Existing display stands that typically allow casual inspection of a variety of greeting cards can be used with this invention. Once a person has selected a greeting card that they wish to acquire, that person is compensated, typically in the form of conferring a benefit on the selecting person who acquires the greeting card. The benefit can be the enablement of the selecting person to acquire th e greeting card at less than a usual cost forsimilar greeting cards not including a sponsor message. This reduction in cost incurred by the selecting person i s related to the amount that the sponsor pays towards the costs associated with the production and distribution of the greeting card. Typically, the benefit is the enablement of the selecting person to obtain the selected greeting card at no cost. The benefit could also comprise making a donation to a charitable organization.
|
