| 摘要 |
PURPOSE: A system and method for an effective Internet advertisement is provided for a user to understand a characteristic and a use of a brand as an object of an advertisement and enhance a recognition rate of the brand by participating the advertisement actively. CONSTITUTION: A web server(100) is connected to an Internet medium for storing an Internet browser through the Internet. A database server(120) is linked with the web server(100). The elements of the database server(120) are described as follows. A schedule database(121) stores an advertisement schedule. A participator database(122) stores persons participating the advertisement. A brand database(123) stores introduction information of a brand as an object of the advertisement. A question database(124) stores a brand related quiz or a game providing to the participators. A dropout database(125) stores dropouts of the quiz being provided to participators from the question database(124). A survivor database(126) stores winners of the quiz being provided to participators from the question database(124).
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