发明名称 VIDEO SIGNAL PROVIDED WITH ADVERTISING
摘要 The invention relates to a video-signal, for instance a TV-signal for transmitting via the broadcasting system which is adapted to represent a scene for transmitting via the broadcasting system and which is adapted to reproduce in the scene a part-image which fills a part of the image and which is independent of the scene, wherein the part-image represents an advertising message. This structure provides the option of presenting such a form of advertising instead of an identification symbol of a broadcaster or in addition to such a symbol. The part-image will of course provide only a limited area. It is therefore only possible here to present an identification symbol or logo, brand or the like. In view of the fact that many advertisers only seek brand awareness, this does not have to form a problem per se. According to a first preferred embodiment the part-image is placed in a corner of the image. As experience in broadcasting channel identifications shows, this is a position which is not perceived by the viewer as being very disturbing.
申请公布号 WO0154401(A1) 申请公布日期 2001.07.26
申请号 WO2001NL00038 申请日期 2001.01.18
申请人 C.M. VAN GILS LEDERWAREN AGENTUREN;VAN GILS, MARINUS, HENDRIKUS, PETRUS, CORNELIS 发明人 VAN GILS, MARINUS, HENDRIKUS, PETRUS, CORNELIS
分类号 H04N5/445;H04N7/088;H04N7/16;H04N7/173;(IPC1-7):H04N5/445 主分类号 H04N5/445
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