| 摘要 |
A process, system, and computer program for generating an audit trail of user activity on a Web site server to be monitored, including a content server configured to measure user activity on the monitored Web site server; and a database server coupled to the content server. The content server is configured to receive the measured user activity from the content server, compare the measured user activity against online purchase redemption information provided by the monitored Web site server, and generate discrepancy information based on the comparison. The content server is independent from the monitored Web site server. The user activity includes at least one of the a count of a number of Web pages including a product subject to an offer presented to the user by the monitored Web site server, a count of a number of clicks by the user to products subject to offers on Web pages presented to the user by the monitored Web site server, a count of a number of products subject to an offer included in a Web page presented to the user by the monitored Web site server, a count of a number of selected products subject to offers and placed into a shopping basket of the user at the monitored Web site server, a count of a number of checkout baskets at the monitored Web site server that have a product subject to an offer therein, a count of offers deducted from an order of the user in an order confirmation Web page at the monitored Web site server, and an identification of a unique device used by the user to access the monitored Web site server. |
