| 摘要 |
Methods and systems consistent with the present invention provide a marketing system that enable software publishers to create a one-on-one marketing campaign for new software releases. Specifically, the marketing system provides a complete start to finish process to launch new software. An introductory e-mail is sent out to various end users. If an end user is interested in obtaining a trial version of the new software, the end user fills a profiler form out and downloads a wrapped trail version of the software. Afterwards, scheduled e-mail messages are sent to the end user. At any time before the trial software expires, the end user may purchase the trial software by providing a clearing house with purchase information, such as a credit card and billing address. This novel marketing system not only permits the software publishers to completely and reliably outsource their e-commerce and target market end users, but it also enables the publisher to market, sell and deliver software online. |
