TARGET ADVERTISING FOR AN ELECTRONIC TRANSACTION USING A TRANSACTION PROCESSING CENTER

摘要

A transaction evidencing system (10) includes a first processor, a transaction processing center (300), a data center (200) and a control system. The first processor is in operative communication with a printer (120) for printing a document as part of an electronic transaction. The transaction processor is in operative communication with the first processor for processing the electronic transaction. The data center is in operative communication with the transaction processing center. The first processor is located remotely from the data center and the transaction processor. The data center includes a data center server for processing a plurality of advertiser accounts, each of which includes respective ad data having message data and restriction data. Each of the message data is representative of a message, respectively, for printing on the document. The control system is in operative communication with the data center (300) and the first processor and is for: (i) establishing a transaction session between the first processor initiating the electronic transaction and the data center; (ii) obtaining profile information from the user; and (iii) using the profile information and the restriction data from the plurality of advertiser accounts to identify message data available for printing on the document in conjunction with the electronic transaction.